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This review of Placebo: The Belief
Effect
appeared in The Journal
of the Royal Society of Medicine
in April 2003.
J R Soc Med 2003; 96:199-200
© 2003 The Royal Society of Medicine
Placebo: the Belief Effect
Annabelle Mark
Middlesex
University Business School, Hendon NW4 4BT, UK
Placebo may have been the mainstay of medical practice untilthe
20th century, but how it works and what role it plays inthe current
research culture is only now being investigated. In
Placebo: the Belief Effect
1
—a very lively explorationof the role of placebo in
the development of medicine and itsmore recent use as a key
tool of medical research—Dylan Evans shows us how little is
still known, and furthermore castsconsiderable doubt on those
who have so far professed to understandit. He then goes on to
review new findings on the molecularlinkage between brain and
immune system that might lie behindthe effect. This occurs,
he suggests, through suppression of theacute phase response
as revealed in such signs as pain, inflammation, swellingand
fever. The science is set out in some detail, but this isnot
just a book for doctors and researchers; the use of engagingexamples
makes much of it enjoyable reading for those not medicallyqualified.
Evans begins by recounting the circumstances in which placebo
emerged, with a penetrating critique of Beecher's seminal work
published in JAMA in 1955. Although bad science, he says,
makesbad practice, it can still yield important pointers for
furtherresearch. Looking at progenitors of the clinical trial
he tellsof an experiment conducted by Frederick II in Sicily
in the 13th century. To see how exercise affected the digestion,
the King gave two knights a meal, then sent one to bed and the
other out hunting. What they were probably not told was that
he would kill them to compare the contents of their alimentary
canals. Some progress has been made since then, principally in
the 20th century with the use of randomization and the placebo
control. For the non-medical reader it is unfortunate that not
untilnearly half way through the book are we offered an explanationof
standard research practice—e.g. setting out the differencebetween
blind and double blind. By this point Evans has treatedus to
an array of research examples in support of his arguments.In
chapter 2 we read of Shapiro's work indicating differential effects
of pill colour on treatment outcomes—an observation thatshould
have been of great interest to the pharmaceutical industry.His
exploration of current research methods also points to designweaknesses,
especially if we accept his theory that placebo suppresses immune
responses; comparisons of placebo with ‘no treatment’ might
be enlightening if ethically acceptable.
Evans' analysis points to the influence of external
environmentalfactors on body—brain interactions, and we see possible
mechanisms for both the ‘doctor-effect’ describedby Balint
2
and the benefits reported by patients from alternative
and complementary therapies. (These benefits are acknowledged
by British general practitioners: by the year 2000 more than
half were providing direct access to such services.) What is
less clear in the book is what one might call the boundary of
belief—the extentto which any intervention must be consciously
perceived for it to be effective. As he says, ‘with most brain
processes... the goal of conceptual integration is still a long way
off in practice’. Damasio 3
would agree. While there is some discussionof this point,
together with the ethical restrictions now placedon research,
it may be that the most effective way to determinethese boundaries
will be through working with groups who sofar have received little
attention—old people, those with mental illness, or children.
Until quite recently babies wereperceived to have low sensitivity
to pain, and treated accordingly,because doctors laid importance
on cognition rather than theevolutionarily older sensory systems.
Evans believes that the historicalevolution of different aspects
of the human body offers a wayto fill gaps in knowledge of the
placebo response—notably, immune reactions of various evolutionary
ages, and their consequences.
A whole chapter is devoted to the power of belief and its
effectson physiology, highlighting the possible differences
betweenindividuals, however well matched they are in statistical
terms.What the book does not discuss is the conflict between
such personal characteristics and evidence-based medicine (EBM),
which depends on observations in groups rather than individuals.
4
Evans' analysis suggests that there are ‘complex waysin
which people come to believe their treatment will be effective,sometimes
putting the evidence of their senses above the voiceof authority,
while at other times doing completely the opposite’.Many within
the medical profession continue to be guided by similar instincts,
describing their thought processes as clinical judgment. It is
issues of this sort that have made EBM so hard to implement.
Asdiscussed in chapter 5, a dampening effect of placebo on theacute
phase response could be interpreted as reflecting the uniquely
human social expectation of care from others. 5
Perhapsthe most intriguing part of the book, coming
from this former psychotherapist, is the exploration of the
role of psychotherapy.His conclusion is that, even if psychotherapy
proves to be nomore than placebo, this does not necessarily detract
from itsusefulness; and, if it is better than placebo, our failure
to understandhow it acts on the brain may be analogous to our
ignorance of exactlywhy certain drugs are effective. Evans is
at his best when writing frompersonal experience. Whatever the
reader's conclusions aboutthe scientific arguments, his examples
and delivery providea thoroughly engaging way into this debate.
REFERENCES
- Evans D. Placebo:
the Belief Effect . London: HarperCollins, 2003 [224 pp;
ISBN 0-00-712612-3; £16.99]
- Balint J. The Doctor, His Patient and the
Illness . Edinburgh: Churchill Livingstone,2000
- Damasio A. The Feeling of what Happens—Body,
Emotion and the Making of Consciousness. London: Heinemann,1999
- Greenhalgh T. Narrative based medicine in an
evidence based world. BMJ1999; 318:323 -5
- Nesse RM, Williams G. Why we get Sick
. New York: Times Books, 1999
This page was last updated: 1 April 2003
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